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What Young Chinese Expect from Shared Living

Branding

Design

Brand Communications

Media Partnerships

Execution Team: Yicai Media Group・Dream Labo

Partner: Stey (2018)

In 2018, the team was commissioned by Stey, a Swedish-designed co-living apartment brand, to study how young people in China think about shared living spaces. The findings were presented through an interactive H5 experience.

This case study is derived from project documentation capturing content development and research activities undertaken during the author’s tenure as Editor-in-Chief of Dream Labo at Yicai Media Group. All rights and interests in the project are exclusively owned by Yicai.