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Who We Are
Miraisha is an integrated content brand built on the core strengths of editing, design and insight, with a focus on pushing the boundaries of content.
We closely observe the evolutions of branding, cities, and design, and maintain continuous exploration and practice through content creation and research. Working across writing, visual storytelling, publishing, podcasting, and collaborative projects, we experiment with content in multiple forms — allowing ideas to grow naturally within the right contexts and gradually forming what we call “slow ideas, strong impact”.
Within Miraisha’s working framework, content, research, design, and practice are deeply interconnected. Our work is shaped by firsthand interviews, fieldwork, and long-horizon trend analysis, while maintaining a strong commitment to visual expression and spatial realization. We think deeply about how content can hold onto its depth, precision, and adaptability in today’s world, and we keep looking for meaningful paths that link content with real life.
- •Official website: www.milaishe.com
- •WeChat Official Account: @觅来社
- •Xiaohongshu: @觅来社
- •Podcast: @现在进行时
- •Theme Series: Systematic analyses of trends and key issues
- •Branding Series: In-depth breakdowns of brands
- •City Series: Rediscovering the character and identity of cities
Some of the projects and contents stem from collaborations or professional experiences across different periods. Each project is shown in accordance with the actual nature of the work at the time.
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Who’s Here with Us
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Young Adults
Curious about the world and eager for fresh information;
interested in lifestyle trends and cultural shifts.
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Skilled Professionals
Seek cutting-edge insights and analysis, and look to absorb know-how they can apply to their own fields.
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Value-driven Consumers
Hold their own point of view and are mindful of lifestyle and brand selection.
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team
Zhao HuiEditor-in-Chief, Miraisha ｜ Creative Director, erutuf creative
Zhao HuiEditor-in-Chief, Miraisha ｜ Creative Director, erutuf creative
Editor, researcher, and creator.
With a long-standing focus on branding, city, and design, the work draws on an interdisciplinary background in journalism, communication, and space design. Through content, research, and cross-media practice, it explores how content is shaped in different contexts and how it sustains long-term value.
Experience
- •2008 – Joined Yicai Media Group.
- •2012 – Took part in the launch of the personal finance and lifestyle magazine Good Fortune money+, serving as Deputy Editor.
- •2014 – Relocated to Japan and became a Senior Writer for Yicai Magazine, covering and analyzing business, urban issues, and lifestyle in Tokyo and across Japan.
- •2015– Initiated the content IP project Dream Labo under Yicai Magazine in Tokyo, serving as Project Editor. Centered on branding, city, and design, the project examined lifestyle and social change from a business perspective. During this period, multiple mook titles were published, alongside the planning of offline programs and cross-disciplinary collaborations.
- •2023– Founded Miraisha, a content and research brand grounded in editing, insight, and design, continuing to develop content projects, research initiatives, and collaborative work across formats.
Education
- •School of Journalism, Fudan University – M.A. in Communication
- •Kuwasawa Design School, Japan – Specialization in Space Design
Project
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