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The Shared Common Ground of Home
A 2025 Intergenerational-Friendly Living Trends Report
Branding
Trend Insights
Execution Team: Yicai Media Group・Dream Labo
Partner: IKEA China (2025)
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In 2025, in collaboration with IKEA China, our team conducted a systematic study on future-oriented home living. We launched a nationwide inquiry into intergenerational co-living and evolving household relationships.
Meanwhile, by visiting 13 families with elders across Shanghai, Chongqing, and Harbin and collecting over 1,100 survey responses, we examined real needs across generations — from solo-living seniors to multigenerational households — focusing on their living spaces, emotions, and daily lives.
This research aims to offer valuable insights for studies and practices related to aging, and to encourage ongoing conversations about the future of living.
View Full Report
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This case study originates from a Dream Labo project at Yicai Media Group and serves solely as a record of the team’s previous content development and research practices. All rights and interests in the project are exclusively owned by Yicai.
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