Working with IKEA China, the team created a localized edition of the IKEA Life at Home Report. We analyzed changing patterns in Chinese home living through more than 1,000 questionnaires and on-site visits to 17 households across eight cities. Combining qualitative and quantitative methods, the research examined the relationship between a desire for stability and emerging notions of self-awareness in consumption.

The findings were shared through a written report and visual communication materials, helping to spark broader public discussion around these themes.